WE SCALE D2C BRANDS. CREATIVE IS THE TARGETING LAYER.

Engineered 18 UGC hook angles contrasting cheap fashion alloys with certified 925 anti-tarnish silver. Rebuilt Meta campaigns into Advantage+ Shopping Campaigns (ASC) with 3-tier bundle ladders, paired with high-intent Google PMax capturing 'anti-tarnish jewelry'.

Implemented an 80/20 Creative Testing Sandbox with 12 weekly Reels demonstrating styling versatility and fabric GSM weight. Re-engineered Shopify into a 1-page mobile checkout with automated WhatsApp cart recovery.

TGM creative sprints produced 14 direct-response UGC hooks weekly contrasting chemical irritants with cold-pressed botanical extracts. Built a high-speed pre-sale landing page with sticky ATC buttons and clinical social proof.

Consolidated fragmented ad sets into 1 unified Campaign Budget Optimization (CBO) powerhouse with dayparting bid caps. Produced ASMR desk setup transformation videos with aesthetic cinematic lighting. Automated a ₹150 prepaid checkout incentive to slash COD RTO by 38%.

Complete operational turnaround. Rebuilt their Shopify store with interactive name & number customization software. Aligned creative drops with Champions League and Premier League matchdays, backed by broad Advantage+ campaign structures.

Re-architected Google Merchant Center product feed with transactional modifiers ('handcrafted bridal kundan set', 'real polki choker'). Meticulously sculpted 1,200+ negative keywords and scaled Google PMax on Target ROAS bidding.

Engineered a '5-Piece Scent Discovery Set' tripwire offer with a 100% cashback coupon toward full bottles. Ran 14 creator video hooks demonstrating olfactory scent projection and notes.

Restructured catalog around high-ticket 'Brewer Starter Bundles' (AeroPress + Burr Grinder + Beans) lifting AOV to ₹2,450. Deployed automated post-purchase drip funnels offering seamless 30-day roast subscription refills.

Produced 10 educational 'Electrolyte Osmolality & Brain Fog' video teardowns. Scaled broad Meta Advantage+ budget with a 30-packet variety starter box, backed by YouTube Shorts showing post-workout recovery.

Implemented an interactive 3D sizing quiz on Shopify. Produced side-by-side leather dissection reels cutting sneakers in half to reveal full-grain Italian leather versus faux plastic competitor footwear.

Deployed dermatologist-verified clinical microscopic follicle scans in video hooks. Created a '90-Day Money-Back Follicle Density Challenge' with weekly progress tracking via WhatsApp VIP community.

Shifted messaging from 'soft luxury sheets' to 'Restorative Deep Sleep Architecture & Heat Dissipation'. Engineered split-screen thermal camera video ads showing cooling differences between organic bamboo and synthetic microfiber.

Commissioned cinematic 4K macro video ads highlighting aircraft-grade anodized aluminum and MagSafe safety certifications. Built a high-converting bundle ladder: 'Desk Trio Pack (Phone + Watch + AirPods Dock)'.

Built a virtual diamond consultation booking engine on Shopify paired with IGI certification transparency videos. Ran Google Search ads targeting high-intent bridal keywords ('certified lab grown engagement ring online').

Deployed zero-filter gym squat test reels, moisture-wicking water drop stress tests, and compressive waistband fit demonstrations. Integrated instant size-swap guarantees directly into the product page.

Produced shock-absorption drop-test packing video ads proving zero-breakage transit packaging. Launched 'Dinner Party Hosting Set' bundles with curated recipe cards, expanding non-festive regular purchases.

Re-engineered pricing into a 'Forever Glass Bottle + 3 Refill Pods' starter kit (₹1,499 AOV). Automated a 60-day auto-replenishment subscription cycle that unlocked sustainable 6-month customer lifetime value.

Created side-by-side 24-hour ice cube survival tests in scorching summer heat. Deployed laser-engraving personalization previews on Shopify, lifting gift purchase volume during Q4 by 140%.

Produced ASMR leather burnishing and saddle-stitching artisan reels showcasing vegetable-tanned patina development over time. Deployed lifetime stitching guarantee badges on mobile checkout.

Created problem-aware video hooks targeting patchy beard growth and razor burn. Re-bundled individual oils into a complete '3-Step Sculpt & Condition Kit' with free precision trimming scissors.

Built a collaborative network of 25 micro-influencer mothers filming unscripted nursery routines. Implemented Pediatrician Clinical Safety Seals and pediatrician FAQ accordions on product landers.

Produced thermal-insulated ice gel unboxing videos proving 48-hour cold chain preservation. Created customizable corporate and anniversary tasting boxes with handwritten gift notes on checkout.

Created vet-approved '7-Day Gentle Transition Meal Guides' in video format. Offered a low-risk ₹399 trial sampler that transitioned 52% of customers into automated monthly repeat subscriptions.

Partnered with audiophile music producers producing binaural audio frequency tests on YouTube Shorts and Instagram Reels. Implemented a 14-day in-home listening trial with hassle-free pickup returns.